Sneaker Care: Keep Your Pairs Looking New

Most sneakers are ruined by dust and neglect, not by wear. A few minutes a week is enough.

The weekly clean

• Dry brush first. Brush off dust and dry mud before anything gets wet.
• Gentle soap. A drop of mild soap in warm water, on a soft brush, in small circles.
• Wipe and dry in the shade. Never in the sun or on a heater, which yellows soles and cracks leather.

Suede is different: brush it dry and use a suede eraser on marks. And never put leather shoes in the washing machine.